Our Executive Team
About ITPMG
Our Executive
Team
Collectively, the ITPMG Executive Team leverages over 80 years of experience in strategy, consulting,
analysis, sales, marketing, and the use of technologies in improving and sustaining company
performance. Our talent pool comes from some of the most well-known companies in America like
Gartner Group, Meta Group, IBM, and PepsiCo.
Charles Ambuhl
Principal
Mr. Ambuhl has more than 25 years of experience in the IT benchmarking industry, with the past 12
years focused on increasing the business benefit from investment in information technology. He has
designed and implemented innovative approaches to performance measurement, benchmarking, and
alignment of technology for increased IT effectiveness.
Mr. Ambuhl is co-founder of the IT Performance Management Group and an active consultant within
the IT performance management practice. He works with senior business and IT executives on
high-level engagements focused on establishing current IT organization performance and
synergy/alignment between business and IT, employing tools, techniques, and methodologies he
developed specifically for these assessments.
Recently, Mr. Ambuhl was Vice President, EMEA Benchmarking for META Group. At META Group he
co-developed and managed the delivery of a set of cost and price benchmarking services, focusing on
KPIs and IT cost/price performance, unique to IT benchmarking.
Previously, Mr. Ambuhl was vice president of Gartner Measurement's client services for North America,
where he managed service analysts and delivery of IT measurement services to Global 2000 accounts.
Before that, he developed and managed Gartner's delivery team for the IT Overview Analysis, the first
measurement service directed at the CIO/CFO to provide understanding of IT performance with a
business viewpoint. In addition, he spent 14 years at Real Decisions, which was acquired by Gartner,
and was instrumental in launching several IT benchmarking services still in use today.
Mr. Ambuhl received a BA in business economics from The College of Wooster.
Michael Bitterman
Principal
Mr. Bitterman is a founder of the IT Performance Management Group and is active in many of their IT
performance management and Business Intelligence engagements. . He works with senior business and
IT executives in performing high-level engagements focused on establishing the current performance
baseline, targeting future performance goals and implementing the means to achieve them. He also
works with IT executives and their staff to determine the level of IT alignment and business value
being delivered. He employs the tools, techniques and methodologies he developed specifically for
these assessments.
Prior to founding ITPMG Mr. Bitterman was a vice president at Gartner Group. He joined Gartner in
1994, and held a number of positions and established the IT Transformation and IT Performance
Management practice. As vice president of Gartner Measurement, Mr. Bitterman was responsible for
management of the senior analyst staff engaged in client delivery of Gartner's benchmark and IT
performance management services. He developed the techniques and methodologies used in the
delivery of theses services and provided direction and support to analysts across all areas of IT,
ensuring that a "business perspective" was a part of every performance analysis.
Prior to joining Gartner, Mr. Bitterman held senior management positions within both vendor and user IT
organizations.
Mr. Bitterman held senior management positions at PepsiCo, where he directed a staff of 60 IT
professionals in the planning, design, implementation, and operation of worldwide voice and data
communications networks and data center operations. He held a similar position at Continental Group.
Other positions included manager telecommunications at Emery Air Freight, where he operated the first
real-time, online system for tracking airfreight. He planned and implemented the deployment of facilities
and equipment on a worldwide basis to over 150 locations with over 1,500 terminals. Mr. Bitterman
began his career at New York Telephone in 1967 as a communications consultant.
Mr. Bitterman gained his Bachelor's degree at Doane College and his Master's degree at the City College
of New York.
Richard E. Campbell, II
Principal
Mr. Campbell is a leading authority on brand management, corporate strategy, marketing processes,
and IT strategy alignment. He has transformed companies of all sizes into efficient, market-driven
organizations that make the best use of technology and have best-of-class business practices.
Most recently, Mr. Campbell has been Chief Operating Officer of Experture, LLC, an IT and Advisory
firm. There he was responsible for all research, marketing, infrastructure, contracts and day-to-day
operations. He also was responsible for creating the consulting unit within the company. Prior to that
he was president and founder of his own consulting firm, Stormfield Inc. focused on transforming global
companies into becoming more market driven enterprises.
Before that, he worked for IBM for more than thirty years. He held a number of positions in brand
management, strategy, and marketing including the head of Global Marketing and Sales for the $1.4
billion Visual Brand in the IBM PC Company. He was also part of a small operational team that led the
transformation of IBM's planning processes and organizational structure. The net result was the
transformation of IBM's marketing organization and marketing processes as well as aiding in the
transition of the corporation to become a responsive, customer-driven enterprise. Mr. Campbell also
held various positions in sales, finance, planning and supply chain management.
Mr. Campbell holds a BS degree in psychology from Old Dominion University, and did post-graduate work
at Old Dominion University as well. He has attended extensive executive education classes in brand
management, marketing, finance, and business administration at Harvard University, Babson College
and the Wharton School of Business. He has also given several lectures at Wharton and MIT on the
subject of marketing and the impact of being market driven on a company and its clients.
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