ITPMG

ITPMG Announces Two New Benchmark Service Offerings

Bethel, CT, July 27, 2009… ITPMG (www.itpmg.com), a leading edge on-demand consulting services company that
specializes in personalized service that improves company performance announced today two new Benchmark service
offerings designed to improve performance and reduce costs.

In these uncertain times it is extremely important to be able to grow revenue as well as reduce costs. Understanding
the investments that are made in both Marketing and Sales and how to optimize those investments will provide a strong
foundation in enabling revenue growth and increasing performance while reducing the costs to run those functions.

Opportunity exists to provide companies with actionable customer and channel insight on an individual company and
sector specific basis to be able to measure and track sales force effectiveness over time, and more importantly identify
specific areas (hiring process, sales/customer buying process, training, channel management, and sales force
organization) to improve sales force effectiveness.

From a sales forecasting perspective, the accuracy of opportunity closing is as good as flipping a coin. On top of these
sales performance statistics the following sales force management issues are at play for a large number of
organizations:
....· Sales force turnover is on the increase
....· Ramp-up time for a sales person is getting longer
....· Sales cycles are getting longer

Additionally, most corporate marketing executives in this fast paced world of ever changing advertising and marketing
communications media, are wrestling with strategies to get ahead of the competition and do so in the most cost
effective manner. A recent study among senior marketing executives revealed in Forbes' 2009 Ad Effectiveness Study,
that 48% of marketers indicated that search engine optimization (SEO) was the best method for generating conversions
online. More than one-half of marketers with budgets over $1 million agreed.

The challenge is how can management effectively benchmark its company's sales force effectiveness and Internet
marketing performance relative to its competition and do so in an unbiased, accurate and repeatable manner.

Today, ITPMG is pleased to announce its new Sales Force Effectiveness Benchmark Service offering and its new
Internet Marketing Competitive Analysis Service offering that will provide clients with a proven approach to
uncover valuable customer insight that can lead to dramatic improvements in sales force effectiveness and productivity
and that will give clients a proven approach for benchmarking their Internet marketing performance.

The Sales Force Effectiveness Description:
The ITPMG Sales Force Effectiveness offering provides a systematic and rigorous process and methodology that enables
clients to better understand their sales force's strengths and weaknesses. Through the use of a custom designed
quantitative survey given to client customers we can evaluate the effectiveness of an enterprises' sales force overall
and versus those of its competitors to maximize sales effectiveness leading to higher return on investment.

Deliverables:
The primary actionable output of this benchmark service is an effectiveness study report that provides critical insights
that have the potential to lead to any one of the following outcomes:
....· Re-alignment or re-structuring of the sales organization for more efficiency and profitability;
....· Uncover issues related to people and process related to hiring practices, training, coaching and motivation;
....· Address weaknesses and capitalize on existing strengths versus the competition;
....· Identify acquisition possibilities;
....· (If applicable, depending on the number of customers per sales rep) Tracking of performance of individual sales
......reps over time.

The Internet Marketing Competitive Analysis Description:
The Internet Marketing Competitive Analysis offering provides a systematic methodology and process that enables
clients to optimize their Internet investments. This offering provides clients with an objective quantification of their
Internet marketing performance relative to its competition and a clear understanding of their company's internet
performance and that of their competitors.
This understanding can play an instrumental role in addressing the following marketing objectives:
....· Increase targeted traffic to a company's website;
....· Reduce the cost of customer acquisition and growth;
....· Maximize Return on Marketing Investment (ROMI);
....· Respond with greater intelligence and speed to thwart competitive threats.

Deliverables:
The key deliverables of this service are:
....· Comprehensive analysis of organic and paid search activity of client company and up to 3 primary competitors
....· Demographic profile analysis of site traffic for all sites under study (most valuable with B2C web sites)
....· Assessment of geographic areas of web site traffic concentration
....· Competitive spending analysis
....· Recommended strategies to improve marketing performance
....· Recommended budget for paid search
....· Suggested ad strategies working with the most relevant of keywords
....· Comprehensive report containing all findings and recommendations

These two new service offerings are an extension of ITPMG's current innovative client solutions in the area of
Benchmarking Services. It is our intent to continue to grow our business and increase our on-demand personalized client
support solutions such as this new service offering. This is just the newest example of our commitment to helping our
clients transform themselves into a high performance business.

About ITPMG

ITPMG is an industry leader in providing personalized on-demand targeted, actionable consulting services. This global
firm, with headquarters in Bethel, Connecticut, focuses on improving company performance and increasing shareholder
wealth and value through its services, tools, experts and processes.

For more information about ITPMG and its services contact ITPMG via e-mail at information@itpmg.com.