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© 2011 ITPMG, LLC. All rights reserved.
Internet Marketing Competitive Analysis
If you're like most corporate marketing executives in this fast paced world of ever changing
advertising and marketing communications media, you're wrestling with strategies to get ahead of
your competition and do so in a most cost effective manner. A recent study among senior
marketing executives revealed in Forbes' 2009 Ad Effectiveness Study, reported that 48% of
marketers indicated that search engine optimization (SEO) was the best method for generating
conversions online. More than one-half of marketers with budgets over $1 million agreed.
The challenge is to how can one effectively benchmark their company's Internet marketing performance relative to primary competition and do so in an unbiased, accurate and repeatable manner. The team of ITPMG marketing and technology experts has devised a Competitive Analysis methodology that provides its clients with a valuable benchmarking methodology that objectively quantifies a company's Internet marketing performance relative to its competition.
The team of ITPMG marketing and technology expert consultants has devised a competitive analysis methodology and process that provides clients with an objective quantification of their Internet marketing performance relative to its competition.
A clear understanding of a company's internet performance and that of their competitors can play an instrumental role in addressing the following marketing objectives:
The challenge is to how can one effectively benchmark their company's Internet marketing performance relative to primary competition and do so in an unbiased, accurate and repeatable manner. The team of ITPMG marketing and technology experts has devised a Competitive Analysis methodology that provides its clients with a valuable benchmarking methodology that objectively quantifies a company's Internet marketing performance relative to its competition.
The team of ITPMG marketing and technology expert consultants has devised a competitive analysis methodology and process that provides clients with an objective quantification of their Internet marketing performance relative to its competition.
A clear understanding of a company's internet performance and that of their competitors can play an instrumental role in addressing the following marketing objectives:
Performance Services
Performance Management & Measurement Services
Benchmarking Services
ERP Optimization Services
ITIL Services
Risk Management
Skills and Compentency Management
Planning and Strategy Services
Business Planning and Analysis
Business Process Management
Contract and License Management Review and Analysis
Enterprise Network Infrastructure Strategy and Planning
Enterprise Resource Planning (ERP) Strategy Services
IT Strategy and Plan Review
Storage Strategy and Plan Review
Security and Regulatory Compliance Strategy and Planning
Vendor and Technology Analysis
Performance Management & Measurement Services
Benchmarking Services
ERP Optimization Services
ITIL Services
Risk Management
Skills and Compentency Management
Planning and Strategy Services
Business Planning and Analysis
Business Process Management
Contract and License Management Review and Analysis
Enterprise Network Infrastructure Strategy and Planning
Enterprise Resource Planning (ERP) Strategy Services
IT Strategy and Plan Review
Storage Strategy and Plan Review
Security and Regulatory Compliance Strategy and Planning
Vendor and Technology Analysis
ITPMG Services
Key Deliverables:
Back to Benchmark Service Offerings
Back to Service Offerings
Performance Management and Measurement Service Offerings
Back to Service Offerings
Performance Management and Measurement Service Offerings
Benchmark Service Offerings:
IT Benchmark Service Solution
IT Benchmark Lite Service Solution
IT Benchmark Ultra-Lite Service Solution
Hardware Failure Analysis
Internet Marketing Competitive Analysis
Sales Force Effectiveness
IT Benchmark Lite Service Solution
IT Benchmark Ultra-Lite Service Solution
Hardware Failure Analysis
Internet Marketing Competitive Analysis
Sales Force Effectiveness
• Increase targeted traffic to a company's website;
• Reduce the cost of customer acquisition and growth;
• Maximize Return on Marketing Investment (ROMI);
• Respond with greater intelligence and speed to thwart competitive threats.
• Reduce the cost of customer acquisition and growth;
• Maximize Return on Marketing Investment (ROMI);
• Respond with greater intelligence and speed to thwart competitive threats.
Description:
The Internet Marketing Competitive Analysis offering provides a systematic methodology and process that enables clients to optimize their Internet investments. The "Competitive Analysis" process and key deliverables are outlined below
Process:
The Internet Marketing Competitive Analysis offering provides a systematic methodology and process that enables clients to optimize their Internet investments. The "Competitive Analysis" process and key deliverables are outlined below
Process:
We understand full well that a company's marketing position vis á vis its key competitors on the
Internet is but the first step a marketer will take to improve the enterprise's marketing performance.
With comprehensive and accurate data in hand, our team of marketing experts will provide specific
recommendations to improve marketing performance and detail these recommendations in the
Competitive Analysis report. Because the Internet is far from a static playing field, often the
Competitive Analysis Report becomes an ongoing tracking mechanism to first benchmark
performance and then monitor performance/change on a quarterly or semi-annual basis.
Target Audience:
CEO, CMO, CSO
Senior management responsible for marketing and sales budgets/spending and accountable for the return on the dollars spent. Our process will identify opportunities to deliver greater value on the current marketing dollars spent and will often identify opportunities to reallocate dollars from other marketing programs. It will also improve alignment between the marketing and sales functions and the business by developing a shared interest in effectively utilizing a company's web presence to generate more qualified leads for the sales organization.
SalesForce One ®, is a trademark of Opus#1, LLC.
Target Audience:
CEO, CMO, CSO
Senior management responsible for marketing and sales budgets/spending and accountable for the return on the dollars spent. Our process will identify opportunities to deliver greater value on the current marketing dollars spent and will often identify opportunities to reallocate dollars from other marketing programs. It will also improve alignment between the marketing and sales functions and the business by developing a shared interest in effectively utilizing a company's web presence to generate more qualified leads for the sales organization.
SalesForce One ®, is a trademark of Opus#1, LLC.
• Comprehensive analysis of organic and paid search activity of client company and up to 3
•.primary competitors
• Demographic profile analysis of site traffic for all sites under study (most valuable with B2C
•.web sites)
• Assessment of geographic areas of web site traffic concentration
• Competitive spending analysis
• Recommended strategies to improve marketing performance
• Recommended budget for paid search
• Suggested ad strategies working with the most relevant of keywords
• Comprehensive report containing all findings and recommendations
•.primary competitors
• Demographic profile analysis of site traffic for all sites under study (most valuable with B2C
•.web sites)
• Assessment of geographic areas of web site traffic concentration
• Competitive spending analysis
• Recommended strategies to improve marketing performance
• Recommended budget for paid search
• Suggested ad strategies working with the most relevant of keywords
• Comprehensive report containing all findings and recommendations