News and Events:
ITPMG Announces New ROI Investment Analysis Service Offering for IT Vendors
Bethel, CT, February 28, 2011... ITPMG (www.itpmg.com), a leading edge on-demand consulting
services company specializing in personalized service that improves a company's performance announced
today a new service offering designed to help companies craft a program that can be judged compliant using
common practices based on the industry and organization size.
Recent news reports announced that many large U.S.-based companies are sitting on record levels of cash.
Due to fears that the economic downturn is far from over, companies are staying the course by not hiring or
making few investments in new plants, products and technology. Decision makers feel it is necessary to
scrutinize each allocation of funds, if and when any allocation is made.
Aware that this climate of fear exists, IT vendor companies are required to present proof that investment in
their products is worthwhile. A company wishes to know more than ever why it should make an investment in
an IT vendor's product or service. Prospective clients may require an IT vendor company to meet with their
decision makers to allay fears of investing in new products and services.
What is the best tool to use to assist an IT vendor's selling efforts and establish proof that an investment in
the product or service you are selling is worthwhile?
The most popular metric to confirm business benefits is "return on investment" (ROI). Key decision makers
rely on this measure to demonstrate and justify an investment's value and establish tangible results.
Today, ITPMG is pleased to announce its new ROI Investment Analysis Service for IT Vendors offering
that will give our IT vendor clients an ROI metric as a tool so the vendor's sales team can demonstrate real,
measurable benefits to a prospective client company. With this new capability a vendor company can
interact with client financial decision makers to present a credible, common measure of benefits that your
company can deliver.
You can use an ROI tool to:
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• Provide an estimate of financial justification for an investment
• Validate a vendor's selling points
• Provide a competitive edge
• Present an understanding of client's needs
• Demonstrate technology talking points in layman's terms
ITPMG has assisted a number and variety of technology vendor companies in constructing ROI models. These
models help to communicate the selling points necessary to alleviate the fears that companies have in making an
investment in an uncertain environment.
Description:
The Return on Investment Analysis for IT Vendors service offering delivers a working model to a vendor company
for use with its prospective clients to demonstrate the worthiness of investing in the company's product or
service. Each phase of the three phase service is important yet a company may elect to develop an ROI model
only to produce case studies and an industry paper.
The three phases of the offering are:
Phase 1 - Uncovering Benefits
Our experienced consultants collaborate with your sales and marketing teams to develop benefits that reflect the
business value of your products and services in a language that decision makers understand.
Phase 2 - Creating an ROI model
The ITPMG consultants assist a vendor's staff in determining what product and service features best translate
into measurable benefits. Once these benefits are determined, the working team decides a structure for an ROI
model; that is, the best platform for the model to be delivered, the size and appearance of the model, how to
build in ease of use to the model, etc.
Phase 3 - Proving Benefits
ITPMG consultants work with representative vendor clients to identify appropriate inputs to test the model with
three existing clients of the vendor. The model must produce credible results that include the measurable benefits
of the product or service, which make sense to evaluate, and ring true to an executive decision maker.
This new service offering is an extension of ITPMG's current innovative client solutions in the area of Vendor and
Technology Analysis. It is our intent to continue to grow our business and increase our on-demand personalized
client support solutions such as this new service offering. This is just the newest example of our commitment to
helping our clients transform themselves into a high performance business.
About ITPMG
ITPMG is an industry leader in providing personalized on-demand targeted, actionable consulting services. This
global firm, with headquarters in Bethel, Connecticut, focuses on improving company performance and increasing
shareholder wealth and value through its services, tools, experts and processes.
For more information about ITPMG and its services contact ITPMG via e-mail at information@itpmg.com.