


David A. Floyer
David Floyer is a leading expert in the field of information technology management with a specialization in the
disciplines of business case analysis, IT strategy and alignment, portfolio analysis, benchmarking and
operations research. He is a developer of frameworks for measuring IT value and has performed numerous
analyses of IT portfolios for large and medium-sized companies. Mr. Floyer possesses broad experience within
many industries including financial services, health care, pharmaceutical, communications, transportation,
manufacturing, energy and government.
In his thirty year career, Mr. Floyer has had substantial consulting experience having co-founded and served
as a lead consultant for two companies, including ITCentrix and Barometrix both focusing on IT value
management and business alignment. He was also a Research Vice President at International Data Corporation
(IDC) where he consulted with Global 2000 companies on IT product and go-to-market strategies.
Prior to joining IDC, Mr. Floyer had a successful career at IBM holding numerous management positions in
research, sales, marketing and systems analysis. As a practitioner, Mr. Floyer managed IT operations for IBM
France and as a sales and marketing executive he specialized in demonstrating business value for IBM's largest
European customers including BMW, Credit Suisse, Deutsche Bank and Lloyd's Bank.
He is a recognized expert in his field and has published numerous papers on issues such as IT strategy, cost
assessment, systems architecture and IT value management. Mr. Floyer holds a B.Sc. in psychology from
Birkbeck College, London.
Consultant Bio
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